The US National Drone Racing Championships (Drone Nationals) is a drone race taking place in New York City from August 5th to the 7th and will be presented by GoPro
It was announced today that GoPro has signed on as the presenting sponsor for Drone Nationals. They’ll lead other major sponsors of the event from outside the main drone racing community like insurance company AIG and tax advisers EY.
This is big news for both drone racing and GoPro itself. GoPro will be selling it’s own drones this winter, after multiple delays. This sponsorship is an opportunity to become even more ingrained in the drone community, as well as being featured on ESPN.
GoPros have long been used by drone pilots to capture high quality video footage during flights. If you’ve seen an high quality drone racing video on YouTube, it was probably recorded with a GoPro. The $1 million drone race in Dubai in March, the World Drone Prix, required pilots to use a GoPro during the race. The DR1 Invitational pilots also flew with GoPros. To have GoPro become the headline sponsor for an event takes drone racing one large step further into the mainstream.
This is also welcome news for the organizers of Drone Nationals, the Drone Sports Association (DSA), formerly known as RotorSports. The organization had a recent public breakup with another drone racing league, IDRA. Securing a well known brand like GoPro stabilizes DSA and goes a long way in showing that Drone Nationals will shine a positive light on drone racing.
For many Americans, this event will be their first introduction to drone racing. Drone Nationals will be streamed live on ESPN3, and a one hour special will be shown after each event on the ESPN network.
“This is a big step forward for DSA and drone racing as a sport,” says Dr. Scot Refsland, Chairman of the DSA, “To have major brands like GoPro, AIG, EMC, and EY follow ESPN and become our partners is an incredible testament to the immense growth of drone racing.”
The 2016 National Drone Racing Championships will take place on Governors Island and will have family entertainment, state-of-the-art technology, food, drinks, music, and plenty of long-time drone sponsors. General admission is free.